Imagine yourself in a room full of people with no known acquaintances in the midst. Eager for good company, you look around to see if there is any other person in the room with whom you could connect and possibly strike up a meaningful conversation. What do you do to find that connection? You look for some factor that helps you relate with this other person, right?
The room full of people is an analogy to all the brands available in the market, and the relatability quotient is the bridge that closes the gaps and helps us connect with the right people from the right brands that stand out by offering what we need in a room full of pretentious others. But you might wonder, what inspires the connection we feel towards some of our most beloved brands?
The answer to that is quality content.
WHAT IS CONTENT?
Unless you have completely disconnected yourself from social media and other applications, not a day goes by without coming across some variety of content, no matter how seemingly minuscule or subtly placed. The marketing industry has leveraged the most out of various mediums to display content, ensuring that you witness it at every turn and every scroll.
Now let’s begin with the fundamental question: What exactly is content?
Content can have varied meanings for many people. However, at its foundation, it is this: any piece of information that conveys a contextually relevant story to connect with the right audience.
It is engaging, relatable, convincing, and enlightening and is expressed through any medium, be it text, audio, video, or print.
A few commonly known examples of content are:
- Blog Posts (like this one)
- Podcasts
- Social Media Post Copies
- TV Commercials
- Print Media and Advertisements
- Billboards
- Infographics
- Videos/GIFs
- Memes
These examples are only the tip of the iceberg.There are plenty more types that are strategically placed for the audience to consume daily.
But out of those, not every content catches our eye. Only a select few pieces made with premium quality and awe-inspiring thinking can capture public attention and prompt them to explore more about your products or services.
To generate content of that range to woo your audience and get a competitive edge for your business, you need some strategic and personalized content development services from a seasoned content development company.
But wait, what are the steps involved? And how do you develop content with which your target audience can relate? How do you know if your strategies are working?
Read on and find the answers to all your burning questions.
CONTENT DEVELOPMENT PROCESS
Again, let’s understand the basics: Content Development is the process that involves strategizing, creating, and distributing content to achieve any business goal. Simply put, the process begins with the conception of an idea and ends with executing the devised plan.
Nonetheless, the success of content development, be it for marketing or social media, relies on how well-organized and seamless its development process is.
Here are the steps involved in an effective content development process that yields actionable results like a boost in sales revenue or an improvement in customer engagement:
- Setting Attainable Goals
- Market Research and Topic Analysis
- Planning Session
- Content Ideation
- Creation of Content
- Optimization
- Publishing
- Promotional Activities
- Performance Tracking and Review
WHAT CONSTITUTES GOOD CONTENT?
If you recall the previous example, you would remember that it was you, the consumer, who went and sought the company of a good brand that aligned with your needs from among plenty others in the room, and not the other way around. That is what top brands do with good content. They give their consumers the authority to make well-informed decisions of their own will and choose your products or services when they need them.
Now that brings us to the question: How important is creating and delivering A+ content in achieving business goals?
To fully understand the answer to that, let us do a quick dive into Content Marketing.
THE POWER OF CONTENT MARKETING SERVICES
Content Marketing is a pretty simple concept. It is employing various mediums to market the products or services your brand offers through a specially crafted technique that creates and consistently delivers value-driven content intending to attract the relevant audience and bringing out profitable customer engagements.
It stands to reason why marketing professionals have “Content is King” ingrained into their minds. Wondering why? We will let statistics speak.
- In an experimental study conducted with 1000 consumers, people responded that they were a massive 131% more likely to buy products from brands that educated them with valuable content over those who only promoted their products with a creative.
- 77% of businesses use content marketing strategies. 70% of marketing professionals continue to invest in the marketing strategy, and 24% more intend to increase their investment budget.
- About 40% of marketing professionals agree that content marketing plays a critical role in a complete marketing campaign.
Source: HubSpot
These numbers would have made it pretty evident of the influence that Content Marketing Services have. It is an undeniably powerful medium involving subtle nuances that can make or break the brand propagating the messages.
Everybody wants to ace it, but only a few properly grasp the notion and work on the intricacies that creative content development for marketing demands to deliver a successful and memorable campaign.
Here’s a collection of the few brands that have nailed their content marketing strategies and swayed the audience in their direction.
POPULAR CONTENT MARKETING CAMPAIGNS
- Zomato:
The brains behind the app’s social media have to be one of the most creative and quirky people we could meet. Their humorous one-liners and minimalistic designs, relevant and equally funny captions, and not to forget – their topically personalized push notifications make the app appeal to the young audience.
- Amul:
If you read any news that receives national coverage, you can rest assured that Amul will publish a witty copy and creative illustration to go with it in the next instance. Their word plays and opinionated content have sustained a loyal audience for many years, serving as a testament to their content marketing prowess.
- Coca Cola:
Coca-Cola’s ‘Share a Coke’ campaign has to be the most well-known and critically acclaimed content marketing campaign to have hit the market in recent times. Initially launched in Australia, the strategy had the brand print 150 commonly used names and asked the drinkers to share a coke with a person who had that name.
An instant hit for providing a chance to personalize its bottles to its audience and making its audience feel special, the bottles soon hit stores in various other countries, earning the same welcome as in Australia. If that is not content development and marketing done right, we are not sure what else is.
FREQUENTLY ASKED QUESTIONS
- What type of businesses can use Content Marketing?
The scale of the companies does not play a factor here. The end goals may differ, but virtually any business in any industry, from small-scale online stores to multinational corporations, retail chains, and technology giants, can use content marketing strategies to advance their business.
2. In what ways is Content Marketing profitable for businesses?
Just as how Content Marketing approaches are multifaceted, so are the benefits that stem from using them. The right strategies can expand brand awareness, generate high-quality leads, close conversion gaps, and increase ROI, to name a few.
3. What are common Content Marketing mistakes to avoid?
The first mistake rookie marketers make is not conducting proper research on market needs. Without understanding the needs of your target audience, you cannot devise a coherent strategy. And without that in place, no matter how regularly you engage with the audience, it will remain largely futile.
4. How frequently should my business indulge in Content Marketing?
The frequency and type of each content published are unique to each brand. Marketers need to experiment with what works best for their brand and consistently produce that to sustain their audience. Ultimately, the schedule is up to you as long as it remains regular.
OUTSOURCE CONTENT DEVELOPMENT SERVICES IN MULTIPLE LANGUAGES TO ALPHA LEADS TECH
There is no doubt that content development and marketing can produce efficient results on their own, but add a little translation and localization to the mix, and the outcomes will receive twice the positive reception.
Alpha Leads Tech is a distinguished digital marketing agency that offers exclusive content development services for businesses looking for both short-term and long-term marketing campaigns. By lending our top-notch professional expertise to our clients, we devise strategic plans to translate content to foreign and regional languages and localize them to suit audience needs in each region .This activity will fetch you high-quality clients who were impressed with our content creation services. Reach out to us today to book an appointment and let us mutually benefit by creating consumer content in multiple languages and take the marketing industry by storm!