As the economy continues to become even more digital, it is clear that Digital Marketing, as a career choice, is here to stay. Digital marketing requires a unique skill set that can vary drastically from position to position creating a lack of expertise.
If you are interested in learning more about this field and why it might be fruitful to study digital marketing, scroll down to find out!
What is Digital Marketing?
Simply put, digital marketing is any effort or asset related to online marketing. Email marketing, pay-per-click advertising, social media marketing, and even blogging are all excellent examples of digital marketing that can be used to introduce a company to potential customers and convince them to buy.
Below are some common digital marketing strategies and assets businesses employ to reach online audiences:
Assets Associated with Digital Marketing
A digital marketing asset can be almost anything. It simply has to be something you use online. Nonetheless, many people don’t realize the number of digital marketing assets available to them.
A few examples of digital marketing assets at your disposal are your website, blogs, images, reviews, social media pages, and product demos.
This list is only the tip of the iceberg. There are many ways to reach customers online, so the list will continue to grow as marketers keep coming up with new tools.
Reasons to Study Digital Marketing
The following are some other reasons why you should learn this skill:
1.Growing Demand for Digital Marketers
In the digital age, as companies and businesses strive to make their operations as efficient as possible, there is an increasing need for experts in the field of digital marketing.
McKinley Marketing Partners’ Marketing Hiring Trends Report found that 69% of companies plan to hire more marketers. It states further that there is a large gap between the supply and demand of marketing professionals, corresponding to 59% in demand and 19% in supply.
Considering this, there are lots of companies seeking qualified digital marketers. As a result, a digital marketing certificate will open up doors for a high paying, secure job.
2. Easy to Start a Career
People from any background can enter the field of Digital Marketing as long as they have the relevant certifications and experience.
Digital marketers don’t need to hold a degree in any particular field to succeed. Whatever your Bachelor’s degree is, you can get a certification in Digital Marketing and build a strong portfolio of varied projects after completing your program.
There is no excessive equipment requirement and no specific working style needed to apply for freelance jobs and internships. All you need to learn digital marketing and eventually practice it is a laptop, a strong internet connection, and the ability to communicate through the internet. From there, everything else falls into place.
Digital marketing would be a great career choice for someone looking to change careers.
3. Digital Marketing Gives you Entrepreneurial Skills
An entrepreneur and a good digital marketer have many skills in common.
Digital marketers need to be business-driven, proactive, and self-starters with excellent communication skills. They should also be quick to spot changes in the market and have an excellent understanding of how to promote their brand effectively. Interestingly, these are the qualities that set Entrepreneurs apart from the competition.
In addition, a Digital Marketer must also be able to plan strategies and employ creative methods to encourage prospects to buy their products and services. These automatically give them a certain amount of leadership qualities which are helpful when representing a brand on the sidelines.
In short, it is imperative that entrepreneurs learn digital marketing as the skills that you gain from studying digital marketing can help you start an online business. Alternatively, you can become a digital marketing consultant. With this knowledge, you’d be able to reduce the costs of promotional activities, target the right audience, and measure your progress more accurately.
4. Good Salary Package
Here are some average base salaries earned by digital marketers in 2021 according to Payscale:
- Digital Marketing Manager (entry-level) is ₹5,47,262 per annum
- Content Marketing Manager is ₹6,15,726 per annum
- Social Media Manager is ₹3,46,716 per annum
- Product Marketing Manager is ₹1,124,592 per annum
In light of the growing demand for Digital Marketers and increased spending by companies on them, these salaries will only continue to grow. It’s important to realize that this is not the pay packet for newcomers or amateurs to digital marketing, but rather for those who have taken the time to study this field and ensure they have gained a solid understanding of it.
5. Combines Creativity and Hard-Work
Digital Marketing is one of those rare fields where you can combine your passion for having an artistic vision with technical knowledge.
As a digital marketer, you will be writing eye-catching headlines for ad campaigns and also checking the analytics of the campaign.
Due to the scope of this field, it has several areas, each one requiring its own skillset. One perfect example is a content marketer who knows how to write an interesting blog post and a social media marketer creating a fantastic promotion campaign.
Even though a degree in digital marketing allows you to acquire a thorough understanding of the framework, you will still need to embrace your creativity to become a successful Digital Marketer.
Benefits of a Professional Certification
Following is a rundown of some of the benefits of achieving an industry-recognized digital marketing qualification:
Professional recognition: Professional certifications provide potential employers with reassurance that you have the requisite skills.
Proof of quality: Many employers report that certified employees are more likely to be promoted than those without certification.
Enhanced industry knowledge: Working toward an industry-recognized certification not only gives candidates valuable qualifications but also enhances their knowledge of a niche, increasingly specialized area. That knowledge in today’s fast-paced digital environment is priceless.
Alpha Leads Tech
We live in a world where time is money. At a digital marketing agency, we prioritize your business goals while implementing ideas that boost your business. Our specialized team provides end-to-end digital marketing solutions that can help increase your brand’s reputation, online presence and success.
Email us at info@alphaleadstech.com for more information on how we can help your business grow and generate more leads.