What is Social Media Branding
The use of social media platforms and websites to advertise a product or service is known as social media branding or social media marketing. While e-marketing and digital marketing are still popular among academics, social media branding is gaining popularity among practitioners and academics. Data analytics capabilities are embedded into most social media platforms, allowing businesses to track ad campaign development, performance, and engagement. Through social media branding, businesses communicate with a variety of stakeholders, including present and potential customers, current and potential workers, journalists, bloggers, and the general public. Campaign management, governance, scope definition (e.g., more active or passive use), and the development of a company’s intended social media “culture” and “tone” are all part of social media marketing on a strategic level.
Why is it Important to Optimise your Branding on Social Media (Facebook)
Your brand will stand out in the crowd thanks to social media optimization. It increases your number of followers, subscribers, and conversions. Developing a strategy for optimizing your business’s Facebook page; is a crucial part of your digital marketing efforts. You should approach each piece with care, and you should use elements that are most relevant to your digital marketing strategy.
To ensure that your keywords and your business are in sync, incorporate keywords into a fully integrated SEO strategy across platforms. Furthermore, you should fill out all page information components precisely. It will make them seem accurate in organic search results. You should also use features to connect with digital marketing goals like brand exposure, engagement, and lead generation. Finally, to engage with customers, use tools like:
- Comments,
- Reviews,
- Messenger.
Efforts to optimize your Facebook page and maximize your use of Facebook’s features will aid you in achieving your marketing objectives, whether those objectives are to rank higher in Facebook search results, increase website traffic, generate leads, and more. Join us as we look into the areas of your Facebook page that could benefit from some tweaking.
Tips to Optimise Your Branding on Social Media (Facebook)
1. Pick a suitable name.
When it comes to proper optimization, choosing the ideal name for your Facebook Business Page is critical. That is because you only get one chance to do so. In addition, it is important to note that in Google’s perspective, the first word of your Facebook page title is the most important.
That is is why putting generic keywords into your page title won’t work. It may make it appear spammy, deterring visitors from being involved, let alone spreading your updates. You’ll need a memorable name that expresses the personality of your business. That is the true purpose of a Facebook Business Page.
2. Maintain the accuracy of your business’s operating hours.
It’s critical to input your company hours, but it’s also critical to update them as needed.
When creating new location pages, double-check the hours of operation and days open, as some may differ. Unlike Google My Business, Facebook does not allow you to customize your hours for holidays or other special events. If you have special hours for holidays and other events, use Facebook postings or advertising to let people know about them.
Create visually appealing posts and pin them to the top of your Facebook page, for example, if you’re having adverse weather or have a special event, such as promoting a new product you now sell.
3. Choose the Most Effective Template
Facebook provides pre-made page templates to assist you in optimizing your page for the types of businesses you run, such as:
- Services
- Shopping (This one has the built-in Shopping tab that allows you to feature products on Facebook.)
- Business
- Venues
- Non-profits
- Politicians
- Cafés and restaurants
The template merely specifies the button and tab layout that has been determined to be the most effective for particular business kinds. After you’ve chosen one, you can tweak and customize it as much as you want.
4. Add a Call to Action Button That Is Relevant
Make a call to action (CTA) for your Facebook page if you haven’t previously. Make sure you select a CTA that is appropriate for your needs.
Book Now, Call Now, Contact comp, Send Message, Use App, Play Game, Shop Now, Sign Up, Watch Video, Send Email, Learn More, and Request Appointment is all options available to you.
There are a lot of options. How do you decide which one is ideal for your page? Make sure your CTA corresponds to the action you want people to do on your destination page. If you’re utilizing the Sign-Up button, for example, the following page a user sees after clicking it should be a sign-up page.
Choose a CTA that corresponds to the messaging on your cover photo. The Use App button, for example, would be a smart choice if your cover photo is promoting a new mobile app. You might even include a visual hint pointing to the button in your cover photo.
5. Keep your audience informed and involved.
Unless you update your Facebook page frequently and communicate with your audience, no SEO strategy will save it. You can employ the following audience-building hacks:
- To get your followers to participate in debates, ask them questions.
- Share stuff that has been curated (with the help of tools like DrumUp that saves tonnes of time).
- You should upload short, well-annotated videos.
- Stream video from (virtual) events in real-time.
- Other company pages that you’ve tagged (industry tools and non-profits).
- Upload pictures (Collages, quotes, team photos, etc.).
Conclusion
By increasing the Facebook user experience and how your Facebook page informs Google, optimizing your Facebook page can help your digital marketing efforts. You should be one step closer to accomplishing your overall marketing goals if you use all of these Facebook tools and make an attempt to improve your Facebook page with these suggestions in mind. Optimizing your Facebook page will help your business realize its full online potential, from ranking higher in Facebook search results to improving website traffic and lead generation.
Alpha Leads Tech have been helping social media marketing services innumerable brands to optimize their branding on social media to reach heights of monetizing products and services.
Frequently Asked Questions (FAQs)
- What is Facebook optimization?
There are numerous articles available on Facebook ad optimization. The majority of them, on the other hand, are full of primary tips. Tips like “Install a Facebook Pixel” or “Create a Facebook audience.” As a result of optimization, your campaign’s results will improve.
2. Can you do SEO on Facebook?
Every Facebook post you make should be geared for your company’s SEO keywords. You may improve your search ranks on Facebook and the web by deliberately adding SEO keywords to the captions of the photographs, videos, and articles you share.
3. How do I optimize my Facebook shop?
Facebook Shops can be customized. Retailers may change their Shop’s appearance and layout to create a branded shopping experience on Facebook using Facebook Shops.
1. You should implement checkout.
2. Connect Instagram to your website.
3. Make Product Groupings.
4. Create Shop Ads.
4. How do I add a CTA to Facebook?
Following are the steps of how you do it:
1. On the Schedule, a Post page, write your post, and then select Advanced Options.
2. Schedule your post, as usual, then in the Facebook Call-To-Action area, select your call-to-action button.
3. Carry on with the rest of the process as usual.
5. How do I optimize my Facebook profile picture?
The minimum size for uploading is 180 pixels square, but your profile image will appear on Facebook at 160 pixels square. I recommend cropping your photo to a Square, resizing it to 360 pixels square (twice the minimum size), and saving it as a JPG at the largest file size.