Have you ever pondered over the question, how many Google searches there are in a day?
Google processes around 63,000 searches every second, which results in 5.6 billion searches per day and around 2 trillion searches per year.
That is a lot of searches!
It comes as no shock that millions and millions of consumers are searching for local services, online products/services, articles, and various other topics on Google or various other search engines every day. And hardly anyone clicks through to the second page of search engine results. In fact, there are less than 3% of searchers make it to the second page.
Now, most business owners will be wondering how to rank higher in search engines!
To be in one of the first three organic positions in a Search Engine, you should rely on Search Engine Optimization (SEO). SEO plays a significant role in enticing people to online platforms. It is a fundamental part of digital marketing and a valuable strategy to grow business online.
Much older SEO tactics are not only ineffective but will also have a negative impact. As a result, one must always strive to stay on top of the latest trends in SEO.
So, what are the SEO trends in 2022 going to be?
Delve into these top 8 salient points that allow you to keep up with SEO trends:
- VOICE SEARCH:
The voice search is a popular means and greatly improved with high‐tech voice assistants like Google Assistant, Siri, and Alexa. People always crave ease of access. Reports show that around 58% of consumers use voice search.
With the introduction of voice activation, it is just a matter of time before voice search becomes a form of primary search. Soon, the rate of people getting benefitted from a voice assistant will keep increasing day by day.
So, what does this mean for SEO trends, and how can we make the most of them?
Optimize your content to respond to voice search, and choose relevant keywords accordingly.
- CHATBOTS:
A chatbot is one of the most promising expressions between humans and machines. This fruit of artificial intelligence answers queries from people visiting the website for any reason, thus enhancing the customer experience.
This way, websites can gain popularity and trust in the views of consumers.
- MOBILE‐FRIENDLY CONTENT:
If one has both a desktop and mobile version of their website, the Google bot will first crawl the mobile version when determining how to rank the website. The fact is that 90% of internet users access the internet on mobile phones. Then it comes as no surprise that mobile optimization is an important SEO strategy.
If the user does not have a responsive website or a mobile site, getting one is advisable.
It is also better to serve an app for iOS and Android to download when the user thinks a website is not enough. After finishing these, the user should fix a design for the website or app that will make mobile access and navigation smooth and user‐friendly.
- SNIPPETS:
Snippets are a salient feature developed by Google. It is a way to provide the fastest and most relevant information to the users, thus, aiming to surge the user experience by reducing their time while browsing different pages. The snippet is very positive for SEO, as it is a ‘useful to the user’ feature.
The search results that typically appear at the top of Google’s organic search results come in various forms like answer boxes. In featured snippets, the results come with ‘People also ask,’ which Google considers relevant based on the original search query.
- GOOGLE’s EAT:
Google always specifies how important content quality is. Content quality is much significant in determining the search engine rankings. A person should understand that quality content comprises three factors: expertise, authoritativeness, and trustworthiness. These three factors are necessary and impactful for SEO and ranking success.
Using EAT, Google can differentiate a web page offering misleading, poor, and wrong content and a web page providing rich and reliable content. Since Google’s EAT approach is crucial, every user should be creating content in line with Google’s demands.
- QUALITY CONTENT:
There are a few recommended aspects to creating quality content, and the list below may help achieve the goal:
- The user can reach the target audience, understand them and identify what they want to consume by creating a buyer persona.
- This persona also allows them to examine their target audience’s interest and what they want to see as content. As users prepare their content, it becomes more reliable to provide source links when they share data.
So how to keep the content as high‐quality and fun to read as possible?
- Divide the content into
sections with H1, H2, and H3. In this way, the article will have a structure,
and the reader will not be distracted.
- Using the headings will also make it uncomplicated for Google bots to index and scan the particular article. The user can also use itemization in text sections.
- SEO AND VIDEO CONTENT:
Adults or teenagers, everyone loves to watch videos. For this reason, it has become a necessity to do more effective SEO through platforms such as YouTube, Instagram, TikTok.
If the user still does not have an account to publish the video content, hurry and create one now!
However, signing up is only the first step. We have itemized a few of the steps to support your SEO:
- Describe what the channel/page is about in a user-friendly way. The user should introduce themselves to both consumers and search engines.
- In this process, the user can benefit from the keywords frequently used by their target audience and industry.
- They can reach the target audience by strengthening the keywords with hashtags.
- The quality of the videos prepared must be at least HD. Bad quality is no longer acceptable in 2022.
- ARTIFICIAL INTELLIGENCE:
Artificial intelligence is being amalgamated into companies by all sectors, from healthcare to banking. Its growing popularity and functionality make it inseparable from website-based businesses as well.
There are several reasons for this. Artificial intelligence automatically monitors the website and provides the user with reports. At the same time, using its analysis capability can help the development of keyword usage appealing to users’ target audience, and its analysis ability can examine visitors’ behaviours and create opportunities to provide them with better service.
It is advisable to stay prepared for a fully integrated artificial intelligence structure with SEO.
Changes are inevitable, and SEO requirements constantly change. Since you have to be at the top of the game, adapt yourself to the new trends.
Knowing the 2022 SEO trends will reap many benefits to your website and business than achieving higher rankings. These benefits include keeping up with the latest Google algorithm updates and providing the best user experience.
Embrace the SEO Trends and be ready for what is to come. In a scenario where you do not get updated with the current SEO trends, you might get overthrown, and your competitors will outstrip you. That will need you to do more than stuffing your content with keywords; you need to be ponderous and produce more quality content that will rank well in Google’s algorithms.
FAQs:
- Will old SEO trends be valuable in 2022?
Changes are made to Google’s algorithm constantly. As a result, the users must keep up with the latest SEO trends to top search results. Long-established SEO Tools will still be of use and a treasure for the users.
- List out the best SEO tools for 2022.
Most prolific SEO Tools are Ahrefs, SE Ranking, SEMrush, and Yoast SEO Plugin. These apps are what the users need the most in 2022.
Google Analytics for a comprehensive website visitor monitoring capability and Google Search Console for keywords will also be helpful.
- Should users apply the 2022 trends to their website?
Following the SEO 2022 trends will allow the users to leave the competitors behind and grow their business/website. They might apply the recent trends to have an appealing website and appear at the top of the search results.
- How to keep up with the SEO trends for 2022?
Keeping up with SEO trends is going to require more than simply stuffing the content with keywords. To be effective with SEO, the user must use the right tools.