Are you wondering why you should choose email marketing over all other social networks for your business? This blog is for you!
Imagine that you have created your own business. If I ask you, what is your first necessity after doing so? That’s right. “Connections”! The only way to grow your business is to connect with the audience around your business niche. Email marketing exactly does this for you! If practiced with the correct approach, it will add significant success to your business and enable more engagement and growth.
Let me take you on a complete guide tour to email marketing and how does it work. This blog will guide you on:
- What is email marketing?
- Why your business needs email marketing in 2021?
- How does email marketing work?
- 3 important types of email marketing
- Steps to initiate email marketing
- Frequently asked questions
- Conclusion
What is email marketing?
Email marketing is one of the digital marketing processes where commercial electronic mails have been sent to the audience. The audience who have signed up to your email list and have permitted you to communicate can be sent these commercial emails. In short, email marketing performs sales through emails.
Email marketing is a highly prescribed business strategy to provide your business updates to the people related to your niche, promote your products or services, build connections for your brand, and mail thanking letters to your customers.
Though a strong network helps you reach out to more audiences through email marketing, buying an audience list should be a big NO! Email marketing, however, certainly enables you to create a large community around your brand in due course of time.
Why your business needs email marketing in 2021?
The most effective medium of B2B marketing in 2021 is via email. We often encounter the phrase saying, “Email is dead.” Is it so? Or is it just the opposite? You got it right! Email marketing is one of the most “alive” and is only getting more profitable with time.
Here are some crucial reasons, why your business needs email marketing in 2021:
- Builds business community
Marketing via email is proven to be one of the most effective ways to build a large community around a brand. Above all, unlike other social networks, email marketing helps your audience get notified about your business updates and keep them connected more effectively.
2. Productive for sales and brand awareness
Suppose you want to launch a product or looking for customers of your niche. Will they automatically know about it and approach you? Certainly, no! It would help if you made the audience aware of this launch or sale in a fruitful way. Guess what will be most helpful in these times? You got it! Email marketing lets you keep your subscribers attached to these updates of goods and services.
3. Earns more leads
Here’s a question for you. What is the only way to grow your band? Is your answer “earning more leads”? Well, email marketing is the right way to get a step closer to your desired success.
More leads mean more sales. More sales mean more growth for your brand. That’s what we all are aspiring for!
4. Has easy access
When was the first time you accessed an email? I started using email at 13 (which is also the minimum age requirement to access emails). Therefore, email provides an opportunity to connect with people of all age groups.
Due to its easy access, email is being used even by the technically unsound audience. As a result, email marketing is a globally accepted process to grow your business.
5. Minimizes risks of SEO algorithm changes
This is one of the main reasons why your business needs email marketing. An extensive list of active email subscribers lets you worry less about the changes in the SEO algorithm, which might have created a negative effect on your brand.
6. Affordable yet reliable
User-friendly price packages for email marketing tools are available at a reasonable cost. However, despite the affordability, email marketing ensures reliability with no commitment. Hence, it is a must-go for your brand if you desire more business growth and connections. Also, with one-to-one connection, it ensures reliability and privacy.
7. It’s all yours!
Email marketing is not your regular social network. Let me tell you why. Unlike other social networking sites, it does assure consistency. You need not worry about losing “followers” and contacts.
The audience of your niche is always on your list of direct contacts. In short, email marketing provides you security with ownership.
How does email marketing work?
To understand how email marketing works, you have to get acquainted with a term called ESP – Email Service Provider. Now, what exactly is an ESP? As the name suggests, it is a software that provides email service in a way:
- It sends email marketing campaigns.
- It also manages these campaigns.
Since it is a paid service, you must be wondering why you should avail of this when you can send emails on your own? Of course, you can. But, Internet Service Providers (ISP) like Gmail, Outlook, Yahoo, etc., are exclusively meant for personal use. Therefore, their algorithm design does not support bulk emailing (needed for business). Moreover, these ISPs may disable your account if such a practice is spotted.
Therefore, email marketing works on ESP protocol-based. This ensures confidentiality and mail deliverability (ability to deliver emails to subscribers’ inboxes).
3 important types of email marketing
To dive deep into the plethora of email marketing, let us understand the 3 main types of email marketing.
- Email Newsletters
Wondering what the best way to promote your goods or services is? Using an email newsletter is the answer! Not only can you send promotional emails via email newsletters, but also important account information, product updates, and more.
It is essential to explore email newsletters in different formats.
Also, while creating an email newsletter, you must consider the following factors:
- Content length
- Type of information
- Placement of images and text
- Design
- Call to Action
2. Transactional Email
Examples of transactional emails in our daily use are Email receipts, invoices, billing statements, order confirmations. Transactional emails certainly have high open and click rates as it engages more and more active customers.
Living in the 21st century, almost all types of services are available digitally. As a result, order, shipping, return, or exchange services have higher customer engagements via email marketing with transactional emails than other promotional or brand-focused campaigns.
3. Behavioural Emails
Behavioral emails are a kind of personalized email. They are designed according to a user’s behavior. Now, what do I mean by ‘behavior’? Is this the one we carry in real life? Certainly, no. This user behavior is a track of records about the preferences or interests of that particular user.
10 types of behavioural emails that can be automated are:
- Welcome/Onboarding
- Browse abandonment
- Recommendations
- Product review requests
- Replenishment/re-orders
- Password renewal/reminders
- Free Trial expiry
- Cross-selling
- Purchase anniversary renewals
- Re-engagement
Steps to initiate email marketing:
Email marketing is a product as well as a user-friendly strategy to ensure sales growth. It enables you to be more creative each day, attracting more customers and audiences of and around your business niche.
- The first step is always the one we are most perplexed with. Isn’t it? The first step towards email marketing is to register with an email marketing platform.
- Next, make sure to create a list.
- Add email sign-up forms on your website.
- Create a welcome message for your subscribers.
- Then, thank them for trusting you with their email address.
- As the next step, explain to them the types of emails they are going to receive.
This is how you should initiate email marketing in your business. Do not forget that experience is the key to betterment. It does not matter if you have low traffic in the beginning. Your email list will continue growing in the process. All you need to make sure of is a gradual increase in the email list.
Frequently asked questions
1. Does email marketing really work?
Yes, it does. Email marketing is highly efficient in generating more sales and productive communications with customers when proceeded in the right way.
2. What is an email marketing strategy?
An email marketing strategy is a plan of action set by a marketer to reach the desired marketing goal using email marketing.
3. What are the 7 email marketing strategies to generate more sales?
- Using short subject lines
- Picking the correct time for sending email
- Getting personal
- Give away offers
- Sending mobile-friendly emails
- Segmenting your subscribers
- Re-engaging with the inactive customers
4. What are the 5 Ts of email Marketing?
To ensure true efficiency in email marketing, follow these “5 Ts”: Tease, Target, Teach, Test and Track.
Conclusion
Remember that email marketing is one of the most efficient digital marketing techniques in today’s virtual dependant world. It can be installed in all sorts of businesses and by people of any age group. Moreover, you don’t need to be virtual expertise to carry out email marketing. To save your time and ensure proficient email marketing, you may connect with companies like Alpha Leads Tech. It is a laser-focused company that ensuring that every email hits the inbox.
Moreover, they ensure that the messages are most targeted and relevant.It would help if you kept in mind that the best outcomes come with consistency and the right strategy. Besides, now you know the tips and tricks of email marketing and how does it work. As mentioned earlier, email marketing is one of the most efficient digital marketing ways. Like SEO (Search Engine Optimization) and PPC (Pay Per Click), it will not increase your traffic but surely increase sales and revenue.