FROM CALLERS TO CLIENTS WITH INBOUND TELEMARKETING SUPPORT
Consider these two scenarios:
You have put out promotional posters for a new product your business is launching. A few potential clients reach out to gain more information. Their call goes to an interactive voice response (IVR) system, giving them additional instructions to reach a customer care executive. Before the call connects, half your prospects would have disconnected from impatience. If their inquiries are not satisfied, a part of the other half also loses interest.
Now, imagine a customer finds they bought a defective product from you. Naturally, they ring your toll-free number for aid, only to hear an IVR system (again). They get transferred from end to end as they impatiently wait to hear from a representative. The cycle of frustration repeats itself, but this time, their disappointment leads to vowing never again to buy your products and suggest the same to their friends.
By now, you would have realized that you lost valuable customers in both cases.
Let’s analyze: What could have avoided both these regrettable situations?
If your answer is a dedicated and well-informed team of customer care executives who accept calls promptly and provide relevant replies, then you would be right.
These types of calls have a term: inbound calling or inbound telemarketing in general.
WHAT EXACTLY IS INBOUND TELEMARKETING?
Let us first explain what inbound calls are. As the name suggests, inbound calling is when existing customers or prospects call “in” to your business and discuss some product features that might be of interest. Both scenarios given above are examples of inbound calls as they involve customers approaching a company.
Inbound calling strategies place their priority on solving customer problems. However, unlike their outbound counterpart, they use a reactive approach: a circumstance where the executives react to a query the customer addresses.
On a broader spectrum, inbound telemarketing support involves more than just phone calls. The medium differs from emails to social media texts and website chatbots, while the motive remains the same: customer satisfaction.
HOW DOES ONE ACHIEVE EFFICIENT INBOUND TELEMARKETING?
As simple as it sounds, you require strategizing and planning to handle inbound telemarketing.
Some strategies with a proven success rate require businesses to:
- Assign a team of trained telemarketing professionals to interact with clients. A combination of the team’s astuteness and thinking on their feet will help your business convert calls to cash.
- Arrange for a less complex IVR system that can sort the category of the incoming query in fewer steps and reach a representative from the concerned department faster.
- Identify a set of possible FAQs and prepare a handbook to help your team streamline queries faster.
- Perform up-selling and cross-selling with customers. In addition to people handling, your customer care executives must double up as sales reps and unleash their persuasion skills.
- Have proficiency in various languages. While conversing with international clients, knowing another language or two would come in handy to strike a chord with them.
3 REASONS WHY BUSINESSES SHOULD ENLIST INBOUND TELEMARKETING SUPPORT
No matter the size of your business, inbound telemarketing is an asset that can elevate your brand’s image.
Here are three well-grounded ways every business can benefit from it:
- BETTER CUSTOMER-BRAND RELATIONSHIP:
The most significant advantage is building engaging customer relations. Our world has become dependent on comfort and quick responses. Since inbound telemarketing offers both, customers would want to avail the feature.
- INCREASE IN REVENUE:
A highly-skilled telemarketer knows how and when to cash in on an opportunity. After analyzing their conversation with the client, they will strategize and tempt the latter to invest more in your business.
- MORE BUSINESS OPPORTUNITIES:
A satisfied customer is every brand’s top priority. When you have achieved that, customers would be willing to buy more from you and recommend your services to friends.
CONVERTING CALLS INTO SALES WITH ALPHA LEADS TECH’S INBOUND TELEMARKETING SERVICES
While most businesses have in-house telemarketing centers, outsourcing them to third-party providers saves time and resources.
Choosing an efficient TPP is a tough job indeed, so we’ll make it easier by suggesting Alpha Leads Tech.
Offering tailor-made solutions that scale up the growth of a business, the company is committed to client responsiveness and strives to deliver what its clients dream.
If that isn’t enough, the company offers telemarketing services in several languages, thus providing your brand with global visibility and better reach.
So, if you are looking to invest in inbound telemarketing, think of Alpha Leads Tech!